Putu Ade Wijana

Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages

Digital transformation has become a key strategy for advancing sustainable rural tourism, yet many destinations struggle to translate digital access into effective branding outcomes. This study examines how digital branding competencies shape sustainable tourism development in two tourism villages in Gianyar, Bali, namely Taro and Keliki. Using a qualitative comparative case study approach, data were […]

Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages Read More »

Revitalizing Destination Social Responsibility through Regenerative Tourism: A Case Study of Penglipuran Village, Bali

This study investigates how regenerative tourism can revitalize Destination Social Responsibility within a mature and economically successful community-based destination. Using a qualitative case study approach, data were generated through a Focus Group Discussion with ten key stakeholders representing customary leadership, tourism governance, academic expertise, and youth perspectives. The analysis reveals that Penglipuran’s long-standing commitment to

Revitalizing Destination Social Responsibility through Regenerative Tourism: A Case Study of Penglipuran Village, Bali Read More »

Crisis, Inequality, and Community Strength: Examining Dual Resilience in Tourism-Dependent Marginal Communities

This study investigates how poor households in the Tanjung Benoa Traditional Village in Bali navigated the socioeconomic collapse triggered by the Covid 19 interruption of tourism. Using a qualitative case study grounded in in-depth interviews, participant observation, and thematic analysis, the research introduces the concept of Dual Resilience to explain how communities endure chronic structural

Crisis, Inequality, and Community Strength: Examining Dual Resilience in Tourism-Dependent Marginal Communities Read More »