Understanding User Acceptance of AI-Powered Financial Advisory: A Dual-Process Model Integrating Trust, Satisfaction, and Perceived Risk
This study examines user acceptance of AI-powered financial advisory tools by applying a dual-process trust model. Systematic cues, such as performance efficacy and personalisation, are proposed to influence cognitive trust, while heuristic cues, including anthropomorphism and social influence, shape emotional trust. Additionally, AI-specific attributes trendiness, visual attractiveness, and problem-solving capability are assessed for their impact […]