Navigating Trends of Marketing Innovations in the Hospitality and Tourism Industry: A Comprehensive Review
The hospitality and tourism industry is undergoing rapid transformation driven by technological advancements, evolving consumer behaviours, and external disruptions. This study investigates marketing innovations within the sector, with a particular emphasis on digital transformation, AI-driven personalisation, big data analytics, and emerging technologies such as blockchain and virtual reality. It further examines the impact of global […]
