Is Google Trends a Leading Indicator for Tourism Demand? Evidence from Malaysia, 2014–2024
Google Trends search-interest data are widely reported to improve tourism-demand forecasts, but most evidence relies on monthly or weekly series. This study examines whether an annual composite Google Trends Index (GTI), constructed from four Malaysia-related English-language queries, is associated with and adds incremental predictive information for Malaysian international tourist arrivals from 2014 to 2024. The […]