What Makes a Trip Unforgettable? Investigating the Role of Memorable Tourism Experiences on Visitor Loyalty in Padang
Tourists’ intentions to revisit and recommend a destination are pivotal for ensuring long-term sustainability within the tourism industry. This study investigates the influence of Memorable Tourism Experiences (MTE) on tourists’ behavioural intentions in Padang City, Indonesia. Employing purposive sampling, data were gathered from 213 domestic and international tourists and analysed using Structural Equation Modelling (SEM). […]